SEEN SEO is led by senior SEO consultant Jack Genesin, so you work directly with an expert, not an account manager. I partner with established businesses to drive measurable revenue through search.
Trusted by businesses doing $1M+ in revenue who are ready to take SEO seriously.
SEO is often sold as a volume of activity: a set number of audits, technical fixes, content pieces or backlinks each month. It keeps everyone busy, but activity and impact aren't the same thing.
I work around a single question: will this drive revenue? If the answer is no, we don't do it, no matter how good it looks in a report.
Every piece of work is tied to a clear revenue outcome.
Strategy is built around your business, never a template.
The highest-impact opportunities get worked first.
You see commercial momentum early, not 6-12 months in.
Most SEO focuses on improving rankings and increasing traffic. But traffic alone doesn't grow a business, especially now.
AI search now answers a lot of the questions people used to click through to a website for. So the easy "just looking for information" traffic is drying up.
The real opportunity is to show up at the moment people are weighing up who to buy from, both in Google and in AI tools like ChatGPT.
I focus on positioning your business where it matters most: when potential customers are comparing options, making decisions, and ready to act.
More traffic doesn't mean more revenue. It's not about getting more visitors. It's about being chosen.
The moment potential customers narrow down who they'll buy from, in both Google and AI tools.
Where buyers are most ready to spend and competition is toughest, so it has the biggest impact on your revenue.
Where a visitor becomes a paying customer. The shortest, easiest step from interest to revenue.
A deep dive into your business, customers, and current performance to see what's working, and what isn't. We get clear on who your best customers are and what makes them start looking for a business like yours, then match that to how they actually search.
Pinpoint where you're leaving money on the table: the searches where customers can't find you, the places where what they want and what your site offers don't line up, and the biggest opportunities to get in front of them at the right moment.
A focused plan to reach and win over your ideal customers at the moments that matter. This is where search and AI work together, making your business easy to find not just when people are searching, but when they're researching, comparing, and ready to buy.
Implement, test, and continuously improve based on real performance data, not assumptions. Work is prioritised by impact, with ongoing refinement to maximise performance over time.
Strategy determines direction. Execution drives results.
Jack GenesinYou get direct access to me, a deep understanding of your business, and ongoing collaboration with your internal team: no layers, no handovers, and no re-explaining your business over time. Just consistent, senior involvement focused on your growth.
Most of my clients come to me after working with agencies. The biggest difference they notice isn't just performance. It's clarity, transparency, consistency, and accountability.
Every decision is backed by analysis and aligned to what actually drives revenue, not vanity metrics.
See exactly where your leads and sales come from, not just traffic. I connect your search performance directly to real business results, so you can see what's working and why.
Build real authority through placements and mentions in trusted publications. This strengthens both search visibility and brand credibility.
Make sure your business gets found and recommended when people search using AI tools like ChatGPT and Google's AI answers, right when they're deciding who to buy from.
SEO is not static. I continuously test, refine and improve based on real performance data to maximise results over time.
Most businesses can't clearly see how SEO actually contributes to revenue. They rely on traffic, rankings, or last-click attribution, which only tells part of the story.
I give my clients a custom revenue attribution platform that shows exactly how much revenue your SEO is driving, in dollars, not rankings or traffic.
It doesn't stop at SEO. You also get revenue transparency across your other digital channels, so you can see how each part of your marketing contributes to the bottom line.
The result is a single, clear view of what's actually driving growth, so every decision about where to invest is grounded in real revenue.
| Channel | Share | Revenue |
|---|---|---|
| Organic search · non-brand | $248k | |
| Organic search · brand | $172k | |
| Direct (assisted by SEO) | $118k | |
| Digital PR placements | $84k | |
| AI search referral (GEO) | $56k | |
| Paid · supporting | $36k |
Many combine more than one.
End-to-end strategy and execution for businesses that want SEO fully managed. Covers strategy, research, technical optimisation, content, authority building, and ongoing performance improvement.
Find out more → 02 / For internal teamsStrategy, audits and advisory for internal teams or agencies that need direction and oversight, with execution handled in-house.
Find out more → 03 / The next frontierGet your business found and recommended in AI tools like ChatGPT and Google's AI answers, shaping how you show up while people are researching and deciding who to buy from.
Find out more → 04 / Authority buildingBuild credibility and visibility through placements in trusted publications. Strengthens both SEO performance and brand authority.
Find out more →Sample reporting shown below. Full case studies (with client names, real figures and timelines) are available under NDA on request.
SEO rebuild covering strategy, technical foundations, and cornerstone content. Outranked legacy competitors on the keywords most aligned with revenue.
Restructured a paid-heavy account around an attribution model showing real revenue source. Trimmed spend on channels that weren't earning their place; reinvested into SEO and digital PR.
Surfaced during a technical audit: a third-party tag was killing conversions on slow connections. Fixed in days, not sprints. No new ad spend.
Inherited a trail of broken tracking from a previous agency. Rebuilt attribution, reallocated paid spend that wasn't working, and recovered visibility into what was actually driving leads.
Real client names, full revenue figures, timelines and screenshots, shared under NDA on a consultation call.
Most clients come to me after working with an agency, so here's an honest side-by-side of what tends to change.
An agency manages your account.
I'm a partner accountable to your growth.
An SEO consultant works directly with your business to grow how often the right customers find you in search, and turns that into real revenue. Unlike an agency, the work is shaped around your business and goals rather than a fixed package of tasks. In my case, that means you work with me directly, from start to finish.
If you're an established business doing $1M+ in revenue, and you want SEO to become a meaningful, measurable source of growth, then yes. If you're earlier stage and looking for cheap traffic, an agency or freelancer is probably a better fit.
Both can work, depending on what you need. Agencies are often a good fit for high-volume or earlier-stage requirements. A consultant is built around your business, with senior involvement end-to-end. If clarity, accountability, and revenue-focused strategy matter most to you, that's where I add the most value.
Pricing depends on scope, complexity, and the stage of your business. Engagements are typically structured monthly, with clear deliverables tied to revenue outcomes. I'll give you a precise figure on a consultation call once I understand the opportunity.
Quick wins (technical fixes, surfaced opportunities, tracking issues) often land in the first 30-60 days. Compounding revenue impact typically shows from month 3 onwards. I prioritise work by impact, so we're never waiting six months to see whether the strategy is working.
I'm based in Melbourne and work with clients across Australia and internationally. Most engagements are run remotely, with in-person sessions for local clients where it adds value.
Measurable revenue, not just rankings or traffic. Reporting ties back to real leads and sales, so you can see exactly what SEO is delivering compared with the rest of your marketing.
Yes, but the game has changed. There's less traffic from people just looking for information, so being visible at the moment people are choosing who to buy from matters more than ever. AI tools now recommend businesses that are seen as trusted, well-known names in their field. That's exactly where I focus.
Established B2B, SaaS, eCommerce, and professional services businesses doing $1M+ in revenue who treat SEO as a long-term investment in revenue, not a short-term tactic.
Not necessarily. I work with internal teams, with external partners (devs, content), or fully end-to-end depending on what you need. The structure is shaped around your business, not the other way around.
A background in data science, my own revenue-tracking platform, deep experience getting clients featured in trusted publications, and a focus on being visible right when customers are choosing who to buy from (including in AI tools). Every recommendation ties back to revenue: no vanity metrics, no slide-friendly fluff.
I'll give you a clear view of where the opportunity is, what's holding you back, and what it would take to turn search into a meaningful source of revenue.
I typically work with established businesses doing $1M+ in revenue and looking to invest in long-term growth.