Notes on SEO, growth, and getting seen.
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Practical, plain-English thinking on search, AI, and turning visibility into revenue. No fluff, no jargon.
Why more traffic won't grow your business (and what actually will)
Most SEO is sold on traffic and rankings. But visits don't pay the bills. Here's how to shift your search strategy toward the moments that actually drive revenue, and why it matters more than ever in the age of AI search.
Read article →SEO consultant vs agency: which is right for a $1M+ business?
An honest look at where each model fits, what you gain working directly with a senior specialist, and the questions to ask before you sign anything.
How to actually measure the revenue your SEO drives
Rankings and traffic only tell part of the story. A practical framework for tying search back to real leads and sales you can take to the board.
Getting recommended by ChatGPT: a practical guide to AI search
How AI tools decide which businesses to surface, and the concrete steps to make sure yours is one of them when buyers are deciding.
The technical SEO checklist I run on every new site
The foundational checks that quietly make or break performance, from crawlability and speed to the tracking gaps most teams never notice.
Digital PR: how trusted mentions move rankings and revenue
Why genuine authority beats cheap links every time, and how placements in the right publications compound your visibility over time.
Local SEO for Melbourne service businesses
A clear playbook for showing up when nearby customers are searching for what you do, from Google Business Profile to local content that converts.
More articles coming soon.
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