Senior SEO strategy and direction for businesses that want to know exactly what to do, and why. I set the strategy and steer the decisions that matter, whether your team executes in-house or alongside me.
SEO consulting is about giving you a clear, expert plan for turning search into a reliable source of revenue, and the senior direction to make it happen.
It's the right fit when you have capable people who can do the work, but you want an experienced specialist setting the strategy and guiding the decisions that count. You stay in control of execution; I make sure it's pointed in the right direction.
When you work with me, you work with me, not a junior account manager or an offshore team. I take the time to understand how your business actually makes money, then build a strategy around the searches that lead to real customers, rather than vanity traffic that looks good in a report but never converts.
Most established businesses don't have a traffic problem. They have a focus problem, spread thin across dozens of low-value keywords and chasing rankings that never turn into sales. My job is to cut through that: to show you where the revenue really is, what's standing between you and it, and the shortest path to getting there.
You'll always know what we're doing, why we're doing it, and what it's worth to the business. I explain everything in plain English and adapt to your level, so whether you live in the detail or just want the headline, you can make confident decisions about where to invest.
A background in data science, more than a decade of hands-on SEO across thousands of websites, and my own revenue-tracking platform mean the strategy is grounded in what actually moves the numbers, not opinion or guesswork. You get the thinking of someone who has seen what works across many businesses, applied specifically to yours.
A clear, prioritised SEO plan built around your revenue goals, so everyone knows what to do, in what order, and why it matters.
Keyword, market and intent research that shows exactly where the revenue is hiding and which searches are worth winning.
Clear guidance on the technical fixes that actually move the needle, written so your developers can action them without guesswork.
A content plan built around buying intent, mapped to the moments customers are comparing and deciding, not just chasing traffic.
Reporting tied to leads and revenue, so you can see what's working and make confident decisions about where to invest.
A senior SEO on call for direction, reviews and the big decisions, keeping your strategy sharp as things change.
A deep dive into your business, customers, and current performance, so the strategy is grounded in how you actually make money.
I build a prioritised, revenue-first plan: the opportunities worth chasing, the work that matters, and the order to do it in.
I direct your team's execution or work alongside them, keeping everyone clear on the what and the why at each step.
We measure against revenue, refine the plan, and adjust as results come in, so the strategy keeps getting sharper.
Good consulting gives your team the strategy and confidence to execute. It shouldn't keep you dependent on me.
Jack GenesinRead how revenue-first SEO has grown organic revenue, leads and visibility for established businesses, with the approach and timelines behind each result.
With consulting, I set the strategy and direction and your team carries out the work. With management, I run both the strategy and the execution end-to-end. Consulting suits businesses with capable people in place who need senior guidance; management suits those who'd rather hand the whole channel to a specialist.
In a consulting engagement I focus on strategy, direction and review, and your team handles execution. I'll guide them closely and stay involved in the decisions that matter. If you'd prefer me to take on the execution as well, that's SEO management.
It depends on the scope and complexity of your business and how involved you'd like me to be. Engagements are structured clearly up front with no lock-in surprises. I'll give you a precise figure on a consultation call once I understand the opportunity.
As involved as you want to be. Some clients sit in on every strategy session; others just want the headlines and the plan. Because I work with you directly, it's easy to shape the engagement around how your team likes to operate.
Quick wins, like technical fixes and surfaced opportunities, often land in the first 30 to 60 days. Compounding revenue impact typically shows from around month three, depending on how quickly your team can execute the plan.
Tell me where you're at and I'll give you a clear view of the opportunity, what's holding you back, and how consulting could work for your business.