Services/SEO Audits

An SEO audit that shows exactly where the revenue is hiding.

A deep, data-led review of what's holding your site back and the opportunities you're missing. You get a clear, prioritised action plan you can act on, with or without me.

What an SEO audit actually means.

The service

An SEO audit is a thorough, data-led diagnosis of your site's search performance: what's working, what's holding you back, and where the untapped revenue is.

It's the right fit when you suspect SEO could be doing more but don't have a clear picture of why it isn't, or when you want an expert second opinion before committing budget to a strategy.

When you work with me, you work with me. I do the analysis myself, not a junior running automated tools. I dig into the technical, content and authority signals that actually matter, then translate them into a plain-English plan you can act on.

Findings tied to revenue, not a checklist

Plenty of audits hand you a 100-point checklist with no sense of priority. Mine focuses on impact: the handful of issues and growth opportunities that will genuinely move revenue, ranked so you know exactly what to tackle first.

Plain English, whatever your technical level

You'll always know what we found, why it matters, and what it's worth to the business. I explain everything in plain English and adapt to your level, so whether you live in the detail or just want the headline, you can make confident decisions about where to invest.

Built on a rare mix of skills

A background in data science, more than a decade of hands-on SEO across thousands of websites, and my own revenue-tracking platform mean the audit is grounded in what actually moves the numbers, not opinion or guesswork. You get the thinking of someone who has seen what works across many businesses, applied specifically to yours.

What the audit covers.

The deliverables

01   /   Technical

Technical audit

A full review of crawlability, indexing, site speed, structure and the technical issues quietly capping your performance, prioritised so time and effort isn't wasted on fixes that won't move the bottom line.

02   /   Content

Content & keyword review

An analysis of how well your content matches what your customers actually search for, and where the gaps and opportunities sit.

03   /   Authority

Authority & backlink review

A look at your link profile and authority signals against your competitors, with the risks and opportunities flagged.

04   /   Tracking

Tracking & measurement check

A review of how your SEO and revenue are being measured, so you can trust the numbers you're making decisions on.

05   /   Competitors

Competitor analysis

Where you stand against the businesses winning your most valuable searches, including an organic market share comparison, and what it would take to close the gap.

06   /   Roadmap

Prioritised action plan

Every finding turned into a clear, ranked plan of what to fix and chase first, sized by revenue impact.

Who it's for.

A good fit if

01

You suspect SEO could do more but aren't sure what's holding it back.

02

You want an expert second opinion before investing in a strategy.

03

You're inheriting a site or agency and need a clear, honest baseline.

How the audit works.

The process

01

Understand

A briefing on your business, customers and goals, so the audit is judged against revenue, not generic best practice.

02

Analyse

I dig into the technical, content, authority and tracking signals across your site and your competitors.

03

Prioritise

I turn the findings into a ranked action plan, focused on the changes that will move revenue most.

04

Walk through

We go through the findings together in plain English, so you know exactly what to do next and why.

A good audit isn't a list of problems. It's a clear plan for the few that actually matter.

Jack Genesin

What clients say about working with me.

Verified Google reviews

5.0
47 reviews on Google
D David Reyes1 month ago
★★★★★
Jack's audit surfaced issues two previous providers had completely missed. The action plan was clear, ranked and genuinely easy to follow.
J Julie Thompson27 days ago
★★★★★
Genuinely focused on the bottom line. Jack rebuilt our search strategy around the terms that actually convert, and gave us a plan we felt confident executing ourselves.
P Priya Nair2 months ago
★★★★★
For the first time we can see exactly how much revenue search is driving. The strategy finally speaks in dollars, not rankings, and that has changed how confidently we invest.
E Elena Kovac3 months ago
★★★★★
No jargon, no fluff, no 40-page reports nobody reads. Just clear advice and a plan that made sense to everyone in the room, from marketing to the MD.
S Sarah Mitchell5 months ago
★★★★★
Working with Jack feels like having a senior strategist in-house. Responsive, accountable, and always able to explain the why in plain English rather than hiding behind dashboards.
T Tom Hartley6 months ago
★★★★★
The audit gave us total clarity on what was holding the site back. We knew exactly what to fix first and why, and the results followed.

See the strategy turned into real revenue.

Read how revenue-first SEO has grown organic revenue, leads and visibility for established businesses, with the approach and timelines behind each result.

View case studies

SEO audit questions.

FAQs

A full review of the technical, content, authority and tracking sides of your SEO, benchmarked against your competitors, all turned into a prioritised, revenue-focused action plan. No generic checklist.

It's a one-off, fixed-scope piece of work. You own the findings and the plan, and can action them yourself, with your team, or with me. There's no obligation to continue.

It's a fixed fee based on the size and complexity of your site. You'll know the exact cost up front before we start, with no surprises. I'll confirm it on a quick consultation call.

Most audits take one to two weeks from kickoff, depending on the size of the site. You'll get the full findings and a walkthrough, not just a document dropped in your inbox.

A clear, prioritised action plan in plain English, plus a walkthrough session so we can talk it through. Everything is ranked by revenue impact so you know exactly what to tackle first.

Want to know what's holding your SEO back?

Book a free 30-minute consultation

Tell me about your site and I'll give you a clear view of the opportunity, and how an audit could help you act on it.

What happens next
01A 30-min consultation call: no deck, no pitch, no fee.
02I review your site beforehand so we don't waste the call on context.
03You leave with a clear, honest view of the opportunity, whether or not we work together.
LinkedIn Jack Genesin ↗
Based Melbourne · working Australia-wide & internationally
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