An SEO consultant works directly with your business to grow how often the right customers find you in search, and turns that into real revenue. Unlike an agency, the work is shaped around your business and goals rather than a fixed package of tasks. In my case, that means you work with me directly, from start to finish.

If you're an established business doing $1M+ in revenue, and you want SEO to become a meaningful, measurable source of growth, then yes. If you're earlier stage and looking for cheap traffic, an agency or freelancer is probably a better fit.

Both can work, depending on what you need. Agencies are often a good fit for high-volume or earlier-stage requirements. A consultant is built around your business, with senior involvement end-to-end. If clarity, accountability, and revenue-focused strategy matter most to you, that's where I add the most value.

Pricing depends on scope, complexity, and the stage of your business. Engagements are typically structured monthly, with clear deliverables tied to revenue outcomes. I'll give you a precise figure on a consultation call once I understand the opportunity.

Quick wins (technical fixes, surfaced opportunities, tracking issues) often land in the first 30-60 days. Compounding revenue impact typically shows from month 3 onwards. I prioritise work by impact, so we're never waiting six months to see whether the strategy is working.

I'm based in Melbourne and work with clients across Australia and internationally. Most engagements are run remotely, with in-person sessions for local clients where it adds value.

Measurable revenue, not just rankings or traffic. Reporting ties back to real leads and sales, so you can see exactly what SEO is delivering compared with the rest of your marketing.

Yes, but the game has changed. There's less traffic from people just looking for information, so being visible at the moment people are choosing who to buy from matters more than ever. AI tools now recommend businesses that are seen as trusted, well-known names in their field. That's exactly where I focus.

Established B2B, SaaS, eCommerce, and professional services businesses doing $1M+ in revenue who treat SEO as a long-term investment in revenue, not a short-term tactic.

Not necessarily. I work with internal teams, with external partners (devs, content), or fully end-to-end depending on what you need. The structure is shaped around your business, not the other way around.

A background in data science, my own revenue-tracking platform, deep experience getting clients featured in trusted publications, and a focus on being visible right when customers are choosing who to buy from (including in AI tools). Every recommendation ties back to revenue: no vanity metrics, no slide-friendly fluff.