The problem
Plenty of traffic, almost no revenue to show for it. Their content targeted broad, top-of-funnel terms that never converted, and they couldn't prove SEO's value to the board.
The approach
Rebuilt the strategy around high-intent, bottom-of-funnel searches, fixed technical issues blocking key pages, and set up revenue tracking tied to real pipeline.
The outcome
Organic became their most efficient acquisition channel, with a clear, defensible line from search to closed revenue, and a strategy the team could keep running.